Desigual was launched in 1984, in Barcelona, with a very clear premise: to dress people, not bodies. The Desigual essence is characterised by its individuality and the unique character of its creations, which are always different and designed to authentically dress anyone who wants to be 100% themselves and show their most creative side. Desigual is Mediterranean, and this is where their inspiration comes from. This lifestyle is their language and it is conveyed through their designs, stores, and communication. The brand believes in feeling comfortable in your skin, loving yourself, being present in the here and now, while feeling truly alive. Desigual enables a bold and beautiful fashion statement, with its unique designs and bright hues, sure to be a popular hit with the Indian fashion palate.