GO Sport, a French global forerunner in sportswear, equipment, and the fitness lifestyle, was founded in 1978, in the heart of the Alps following the Winter Olympic Games held in Grenoble. Part of the Rallye Group, GO Sport has been focusing on partnering with the world’s best sports brands to offer products, services and concepts that inspire and empower individuals to go forth and delve deeper into their relationship with fitness and sport. Today, GO Sport’s stores across the world house 70+ legendary brands, some of which are being introduced to India, for the first time. GO Sport as a brand is looking to address the gaps in the Indian sports brand retail sector by being the only go-to, organised sports retailer with a multitude of consumer friendly power brands and private label brands. For brands, GO Sport seeks to provide the perfect platform in the brick-and-mortar format to satisfy the growing needs of the sports consumer.