HUGO BLUE Launches Its First Global Flagship Store in the IMEA & CIS Region at DLF Avenue, New Delhi
HUGO BOSS introduces HUGO BLUE to India with the opening of its first global flagship store in the IMEA & CIS region at DLF Avenue, marking a significant new chapter for the HUGO brand. Created for a younger, style forward audience, HUGO BLUE delivers a denim led expression of modern luxury shaped by street culture and the bold individuality of the early 2000s. As part of the HUGO family, the brand introduces the celebrated HUGO logo in blue as a powerful symbol of self-expression and a bold, fresh, and youthful aesthetic for men and women, including select unisex styles.
Anchored by a dedicated HUGO BLUE shop concept, the DLF Avenue flagship store, spanning 1242 sq. ft., is designed to reflect the brand? distinctive identity. Inspired by the essence of BLUE, from denim led textures to contemporary industrial detailing, the space offers an immersive brand experience, positioning the store as a cultural destination for India? next generation of style leaders. For Fall 2025, HUGO BLUE channels an invigorated sense of youth driven energy, reworking sport inspired elements through a bold, expressive denim lens. The collection features contrast stitching, heavy washes, bold prints, and overdyed finishes, layered with statement jackets, padded jerseys, oversized knits, and modern winter silhouettes.
IMEA & CIS Regions include India, Middle East, Africa, Pakistan, Nepal, Russia & CIS countries.