Established and founded in 1997 by Percassi, KIKO MILANO is an Italian cosmetics brand that revolutionizes the rules of cosmetics with affordable luxury. "Be What You Want to Be" - This summarizes the brand's vision of beauty. KIKO aims at treating women with the most innovative cosmetics, without having to sacrifice their budget. The brand offers a range of more than 1,400 high-quality products, including make-up, beauty accessories and state-of-the-art skincare products. KIKO MILANO's make-up and skincare line ensures high quality and safety, in addition to imagination, style and attention-to-detail.